Project Info: Natura Luna | "Coragem de Mulher"
Year: 2022
Area: studio set - 2.100 sq ft
Location: São Paulo, Brazil.
Category: Set Design
My Role: Assistant Art Director, Set Designer.
Softwares: SketchUp, Adobe Illustrator, Adobe In Design, Keynote.
Project Summary: Natura is a heritage Brazilian brand specialising in cosmetics, fragrance, and make-up. The '#CoragemDeMulher' (Women's Courage) campaign was groundbreaking not just in its message, but in its production model, championing an all-female crew—many of whom were working on a film set for the very first time. Acting as Assistant Art Director and Set Producer, I coordinated the studio build crew and managed the art department's overarching operations and deliverables. A key highlight was my close collaboration with fine artist Isabella Galvão, ensuring her bespoke artworks were seamlessly translated into scenic backdrops and integrated throughout the campaign’s visual aesthetic.
