Project Info: MCDONALD'S
Year: 2025
Area: 1200 sq ft
Location: São Paulo, Brazil.
Category: Set Design
My Role: Set Designer and 3D Spatial Artist
Softwares: AutoCAD, SketchUp, V-Ray, Adobe Illustrator, Adobe In Design, Nano Banana.
Project Summary: 3D study for a proposed demountable set for brand recordings, simulating a real store within a studio for advertising campaigns. The entire study was conducted using actual measurements of all the brand's objects, furniture, and products as a basis, which I developed through research in real stores in São Paulo. The official brand's book was also used as a basis for color selection and as a reference for the brand's graphic materials.
