Project Info: Landscape Photo Booth
Year: 2022
Area: 215 sq ft
Location: São Paulo, Brazil.
Category: Exhibition Stand Design
My Role: Experiential Designer & Technical Lead, Concept Co-Design, Technical Detailing, and On-site Build Supervision.
Softwares: AutoCAD, SketchUp, V-Ray, Adobe Illustrator, Adobe In Design.
Project Summary: This project was designed for the brand launch of Landscape, an advertising ecosystem in São Paulo. The concept centred on an interactive pop-up photo studio where visitors could choose a Director of Photography from the group’s roster to direct their professional headshot. To drive footfall, the execution featured a large-scale 3D interactive screen on the stand's facade, broadcasting the portraits in real time. I co-designed the space alongside the company's director and was solely responsible for the technical detailing and execution. As the event was hosted in a landmark pavilion designed by renowned architect Oscar Niemeyer, the project demanded meticulous on-site supervision during the build and break-down phases to ensure the historic venue was fully protected.
