This project marked the brand's launch at the largest annual advertising event in São Paulo, the Clube de Criação Festival, inside the historic Memorial da América Latina building, designed by Oscar Niemeyer.
The planned action was the insertion of a personalized photobooth, where the user could choose one of the company's ecosystem of photographers and scene directors to "direct" their photo in real time, and the result would be immediately displayed on the external modular LED screen. The entire project was designed to accommodate the modular LED screen structure and all its infrastructure for integrating the directors' videos and editing + displaying the photography on the external screen in real time.
I was responsible for the co-creation with the client, detailing, supplier management, technical coordination, execution, and supervision of the stand's dismantling to ensure that the historic building was undamaged and returned in the same condition as it was received by the installation team.
The project was a success and caused long lines during the event; everyone wanted a new photo signed by one of the company's renowned directors!
