ELECTROLUX 360

Set producer  |  Architect - São Paulo, 2022.

This was my first advertising project, so it's a special touch!
The art director asked me to create the set design and handle the technical aspects, as to create the desired effect from the brief, we needed to create a movable wall and an expanding table as a special effect.  And this was the result!
result of the advertising film shown on national television in Brazil
the layout set 3D model with materials for execution


The entire process took about 10 days, with only 5 days of setup between pre-production and the studio setup/disassembly.

this was the mood board created and presented to the brand for approval
3D set created and presented to the brand for approval

Here are some backstage photos, it was very interesting to coordinate the carpentry teams to ensure the result was impeccable!

the team testing our moving table system for approval


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