Project Info: Electrolux 360
Year: 2022
Area: studio set - 2.100 sq ft
Location: São Paulo, Brazil.
Category: Set Design
My Role: Assistant Art Director, Set Designer.
Softwares: AutoCAD, SketchUp, V-Ray, Adobe Illustrator, Adobe In Design, Keynote.
Project Summary: As my debut in advertising, this project holds a special place in my portfolio. Working closely with the Art Director, I was entrusted with the set design and its technical detailing. To bring the creative brief to life, I had to engineer specific practical effects, including a movable wall and an expanding table. It was a fast-paced challenge, executed in an intensive 10-day timeframe, with a tight 5-day window covering pre-production, studio build, and strike.
