Project Info: Make a Mark Stand
Year: 2026
Area: 130 sq ft
Location: Mônaco
Category: Stand
My Role: Creative Direction
Softwares: SketchUp, V-Ray, Adobe Illustrator, Adobe In Design.
Project Summary: Concept creation and development for the 'Make a Mark' design competition stand at the Luxe Pack trade fair in Monaco, 2026. Developed under the guidance of the Global Creative Director at Avery Dennison in London. I was responsible for the moodboard creation, conceptual design, materiality, and extending the stand's visual language into complementary bespoke elements, such as the pendant lighting. The brief called for mobile, modular furniture made from lightweight and durable materials, enabling the stand to be repurposed in various configurations over a three-year period. This led to the design of proportionally scaled, modular blocks finished in a metal mesh.
